For the oral exam.....

12 killer aps for IDTGV

1. Outsource to the customer
Thanks to this concept, IDTGV is outsourcing to the customer. Indeed, customer has to choose himself what ticket he wants online. He is responsible of his trip..


2. Canibalize your own market
In a certain way, SNCF is canibalizing is own market because these ticket are really cheap (only 20 euros to go to bordeaux !), compare to other TGV's ticket. A lot of person should be interested instead of paying an expensive price.

3. Treat the customer as a market segment of one
Because in IDTGV there are two available spaces : IDzen and IDzap. SNCF is preocupated by what interested customers: they created this special place for they envy : that's why it should seduce them.

4. Create community of value
In this special train, customers will be regrouped into two category: the "sleepers" and the "party team"! In genarl in former train, people who wanted to spleep where ofetn disturbed by people who wanted to have fun? That's whyu this new concept will organized two community!

5. Replace rude interface with learning interface
with these new trains, SNCF created a new space, more confortable, more attractive ! Moreover, they also created a special website : IDTGV, to buy ticket online. This is a quite good example of new interface !

6. Ensure continuity for customer, not for yourself
Bob told use about a bad story that happens to him the first time he took the train: the controlor didn't recognize the ticket he printed himself.. If IDTGV wants to woks they have to assure a good continuity.

7. Give away as much informations as you can
IDTGV have great promotion, a good website, leaflet in the sation... They try to keep us inform of this new concept.. Maybe they should have more ads on television, on internet.

8. Structure every transaction as a joint venture
They have to get good relations with their partner, I think more particularly in the restaurant aera.

9. Treat your asset as liability
Even if the concept is a great new one, SNCF has to keep inventing new ideas , to make tis concept eternelly new! For example masse chair, Television in 3D, Free WiFi...

Level 3 - IDTGV, IDZAP, IDZEN

IDTGV is a recent concept of SNCF wich is based on 3 ideas:
- The first one: you can only reserve your tickets on the website : so the target is only for internet users who knows how a computer works and how to reserved tickets on the web.
- The second idea is that the ticket price are really cheap if you reserve soon enough
- The last one the train is divided in two specific areas: IDZen for person who wants to take a rest, and IDZap for person who wants to have fun, watch video, or play games.

This concept is quite interesting for our class because it's show how new technology can be a marketing tool, in order to propose new "products" to customers. Moreover, the specific target "internet users" should be interested by IDTGV because the are supposed to be interested by new technology, and how to take advantages of it (everything goes faster, they can book cheap trips, they can personalize their trip)

Student presentation Level 2

I think that the website that intersted me less was the fan list because I really not a "fan", i don't like the idea of being "obsessed". Moreover, I didn't see the real goal of write a name of a lot of lists.. for what??
However, if someone wants to earn money, it can be a form of buisness model. Indeed, if there are severals links, we can suppose that at least several persons will visit the website of the fan, so it can be really interesting for him to sell space on his site to ads.

Student presentation Level 1

Today I presented a example of a website "outsourcing to the customers" named Akutten. Indeed this site is a design studio on line which proposed to internet users to create their proper version of this site. It can seems a little bit complicated but just try it, you will expressed your hidden art talent! I thought it would be interesting because it shows how designers are "offering" their work to the internet users, and how this "work" can be quite funny!
Here is the link: akutten

Sylvain et R1 introduced to us their podcast: (quite fun!), now we all know how to open a bottle ! They shows us that it was really easy to put a video on line thanks to a simple camera. Moreover it is really clear that it is more interesting to watch a video than a simple text, because it's animated, even if the story (just open a bottle!) seems simple! La vie pratique facile

Chantal Marie shows to us an original website : someone write for us a story were you have chosen the name of the hero, the essential story, what he likes, what he hates.. After that you can order your personalized book! It's an evidence that day after day, internet and the new technology will interfer in the way we access to culture, in the way we have fun, we learn things. Here, the web is the first link of the printed chain, the first virtual author! (I imagine that it is thanks to a data base that these kind of books are written),.. Mon roman

Charlotte presented a fan list of Harry Potter fans. Not really interesting but pretty curious.. (how can someone can spend all the times behind a computer, and register all the times to fan community?). fan listing