Level 3 - IDTGV, IDZAP, IDZEN

IDTGV is a recent concept of SNCF wich is based on 3 ideas:
- The first one: you can only reserve your tickets on the website : so the target is only for internet users who knows how a computer works and how to reserved tickets on the web.
- The second idea is that the ticket price are really cheap if you reserve soon enough
- The last one the train is divided in two specific areas: IDZen for person who wants to take a rest, and IDZap for person who wants to have fun, watch video, or play games.

This concept is quite interesting for our class because it's show how new technology can be a marketing tool, in order to propose new "products" to customers. Moreover, the specific target "internet users" should be interested by IDTGV because the are supposed to be interested by new technology, and how to take advantages of it (everything goes faster, they can book cheap trips, they can personalize their trip)