For the oral exam.....

12 killer aps for IDTGV

1. Outsource to the customer
Thanks to this concept, IDTGV is outsourcing to the customer. Indeed, customer has to choose himself what ticket he wants online. He is responsible of his trip..


2. Canibalize your own market
In a certain way, SNCF is canibalizing is own market because these ticket are really cheap (only 20 euros to go to bordeaux !), compare to other TGV's ticket. A lot of person should be interested instead of paying an expensive price.

3. Treat the customer as a market segment of one
Because in IDTGV there are two available spaces : IDzen and IDzap. SNCF is preocupated by what interested customers: they created this special place for they envy : that's why it should seduce them.

4. Create community of value
In this special train, customers will be regrouped into two category: the "sleepers" and the "party team"! In genarl in former train, people who wanted to spleep where ofetn disturbed by people who wanted to have fun? That's whyu this new concept will organized two community!

5. Replace rude interface with learning interface
with these new trains, SNCF created a new space, more confortable, more attractive ! Moreover, they also created a special website : IDTGV, to buy ticket online. This is a quite good example of new interface !

6. Ensure continuity for customer, not for yourself
Bob told use about a bad story that happens to him the first time he took the train: the controlor didn't recognize the ticket he printed himself.. If IDTGV wants to woks they have to assure a good continuity.

7. Give away as much informations as you can
IDTGV have great promotion, a good website, leaflet in the sation... They try to keep us inform of this new concept.. Maybe they should have more ads on television, on internet.

8. Structure every transaction as a joint venture
They have to get good relations with their partner, I think more particularly in the restaurant aera.

9. Treat your asset as liability
Even if the concept is a great new one, SNCF has to keep inventing new ideas , to make tis concept eternelly new! For example masse chair, Television in 3D, Free WiFi...